Plant Virginia Natives is a collaborative initiative that has engaged over 150 organizations in state-wide and regional marketing strategies to increase the use and availability of native plants. The initiative is a forum to collaborate and coordinate on native plant communication, education and marketing, and advances the shared goals of the partners outlined in an Action Plan. One of the projects of the Initiative is regional native plant marketing campaigns throughout the coastal zone, across the Piedmont and into the mountains. There are now ten regional campaigns in Virginia. These campaigns help meet the goals of the Initiative by focusing on helping landowners learn more about their property and the ecological benefits of a native plant landscape; and recruiting local garden centers and other providers to promote and increase the supply and variety of the native plants they carry. The campaigns also work with local jurisdictions to strengthen policies that favor native plants.